Redfin Partners With Home Security Company To Extend Self-Guided Visits

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A year after launching self-directed direct access visits for vacant listings, Redfin has partnered with home security firm ADT to provide an extra layer of protection for home sellers.

As of Tuesday, sellers at 22 markets in Washington, California, Nevada, Arizona, Texas, Maryland, and Washington DC can request ADT smart locks and sensors at no additional cost.

Brigitte Frey | Credit: Redfin

“In this hot market, more than a third of homes find a buyer in the first week and buyers are scrambling to see new homes as quickly as possible,” said Bridget Frey, chief technology officer at Redfin, in a press release. “Direct Access makes it easy and secure to visit our sellers’ homes without having to coordinate with an agent to schedule a visit, which doubles the foot traffic that leads to offers for our sellers. “

The installation process will take place during the Redfin list preparation process and will not take more than two hours to complete and activate. Home sellers who live in gated communities, condominium communities with doors and door codes, multi-unit properties, or whose front doors do not support smart locks will not be eligible for the ADT system, explained a spokesperson.

The ADT system will not replace Redfin’s verification and security process, which includes identity verification and geofencing location monitoring through Redfin’s mobile app. The brokerage will also cover up to $ 100,000 in the event of loss or damage to the home during a self-visit.

Home sellers can monitor buyers’ tour activity through the Redfin Owner Dashboard, which provides real-time feedback and information.

The direct access process | Credit: Redfin

“With advancements in automation and smart home technology, and changing consumer expectations, we are able to offer a convenient and safe self-tour option that would have seemed odd just a short time ago. decade, ”Frey said. “Our new partnership with ADT gives customers the confidence that their homes are protected by the most trusted brand in smart home security. “

Just before closing, ADT will deactivate the system. Home buyers are then encouraged to use their own home security provider or re-enable services through ADT with an exclusive discount.

“This is a win-win situation for home buyers and sellers who benefit from a professionally installed ADT smart home security system and the peace of mind provided by our US network of professionals. security oversight, ”said Keith Holmes, ADT chief revenue officer.

Email Marian McPherson


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