Franklin Lodge has become a one stop shop for home design needs



A Franklin coworking space has become a destination for home owners who need a one stop shop for their design and planning needs.

The Lodge, a common workspace and event on Lakeview Drive, is Chris Veal’s vision. The building is dedicated to businesses owned by Veal, a contractor, and other home design firms.

Full-service companies collaborate with each other but also work with outside stores, he said. The convenience of having businesses in one place makes the customer experience easier.

“It’s a bit a la carte,” he said. “We are a collective group of individuals and businesses who work well together.”

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The calf, which started Whitestone Companies in 2003, after moving to Nashville, he worked with other builders early on, but soon found he could often do things himself. This led him to obtain his contractor’s license and move on to larger projects. What started out as a standard kitchen remodel has turned into luxury construction and remodeling contracts.

Whitestone Enterprises was hired by HGTV in 2017 to renovate homes in the Nashville and Franklin area on “Property Brothers”.

As Veal’s client list grew, he started other businesses, such as Black Rock Interiors, an interior design firm, and Studio 16 Outdoor Design for landscape architecture.

Now his companies and other companies he works with frequently, such as a swimming pool design firm and an architectural firm, work out of The Lodge.

“They have a place where they know there is only one point of contact,” he said.

This makes collaboration easy, he said. Instead of coordinating with different businesses across town, it’s as easy as walking across the lobby to set up a meeting.

The efficiency saves money on the customer’s bill and is especially useful for out-of-town customers who are short on time, he said.

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The pandemic has not slowed business

Despite supply chain disruptions, Veal said his business has not experienced a downturn caused by the pandemic.

Since his companies are involved in the design aspect of the project as well as the construction, it takes longer to complete each one.

For the past two years, his teams have worked six days a week. Veal’s schedule is booked for the rest of the year with plans, and 2022 and 2023 are filling up as well.

Contact Brinley Hineman at [email protected] and on Twitter @brinleyhineman. To stay up to date on Williamson County news, Subscribe to our newsletter.


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