Home security: consumers reveal their fears and desired solutions

A new survey reveals that social media posts play an important role in consumer decisions when it comes to purchasing home security solutions.

LAKE TAHOE, Nev. — The shopping recommendation website ConsumerAffairs has released the results of a survey of home safety habits.

One of the main findings presented by the survey is that social media has an impact on home security habits, thanks to the frequency of messages containing “criminal content”.

When asked what was the main motivation for purchasing a security system, 48% of respondents cited criminal content on social media. This was followed by 46% citing high local crime rates and 33% citing stolen packages.

Instagram proved to be the most influential social media platform for motivating respondents to purchase a home security system. The survey also found that 75% of homeowners said they saw suspicious behavior after installing security cameras.

When it comes to the amount of money spent on home security, respondents said they spent an average of $289 per year. For those who recently purchased a home security system, the average was $1,233. The five most recent security purchases were a doorbell camera, a security system with alarm, a dog, motion detectors and a motion-activated spotlight.

Among respondents with security cameras, 36% said they check them at least a few times a day, while 35% check them once a day. Twenty-four percent said they check their security cameras less than once a day, while 5% never do.

To verify the full survey for more details, as well as what home security brand respondents say makes them feel the safest.

Security integrators must keep abreast of the latest trends and consumer buying habits. Having a targeted social media marketing campaign and offering solutions like video doorbells can be an effective tactic.

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