Interior design brand Yellowpop raises $ 4 million in funding
The cycle included the participation of Eutopia, a distinguished Paris– and new York– start-up venture capital funds. They’re investing in consumer startups with a goal that are rethinking the way people eat, dress, exercise, and feel.
Yellowpop’s funding builds on two hugely successful years since its launch for the young brand, which has partnered with creators, designers and artists on limited edition collections like Jonathan adler, Sarah Bahbah, AndrÃ© Saraiva, Suzanne Alexandra, Clara bergel, David Elia, Emily eldridge, Girl Knew York, and Jean AndrÃ©.
âWe’re both very passionate about art, fashion and lifestyle. That’s why we’ve created a brand that combines them all! Yellowpop helps people create spaces that bring joy and that are their own. We look forward to continuing to work with incredible creative minds and creating even more exciting products and collaborations in the years to come. ” noted Jeremy Cortial and Ruben Grigri, Founders of Yellowpop, “We are delighted that Utopia shares our vision and we can’t wait to see what we will create together.”
Beyond the brand’s iconic LED neon signs, Yellowpop plans to use the funding to expand and develop its product line into a holistic interior design brand, starting with new partnerships with premier artists. plan and brick and mortar outlets in towns like new York, Paris, and London. Yellowpop will also add more than a dozen new roles to its team, many of which will focus on improving product quality and promoting more sustainable practices.
âWith innovative products and an engaging brand story, Yellowpop is redefining the interior design space by offering consumers something that expresses their individuality and unique sense of self,â said Antoine RÃ©gis of Eutopia. “We are delighted to see Yellowpop’s continued momentum in the market with offers that appeal to such a wide range of people.”
In addition to working with a wide range of designers and brands across the world, Yellowpop also specializes in custom B2B applications, whether for interior designers, event planners and retail brands. to bring a catchy pop touch to their projects. From Google to Snapchat and Saint Laurent to Kiehl’s, some of the world’s most recognized brands have entrusted Yellowpop with creating custom pieces that elevate their activations and exceed their expectations.
Unlike other interior design brands in the market, Yellowpop puts cutting edge design, technology and innovative thinking at the forefront. For more information about the brand or to view their current collaborations, please visit www.yellowpop.com.
Yellowpop is an interior design brand with a mission to change the way we decorate our homes. Instead of just filling it with basic products, we want to inspire our community to think more about design and the role our products play in their lives. It is your house. The objects inside should be a reflection of you. Our LED neon signs are designed to inspire daring and bring joy. They speak to each person differently, and we love them because of the way they make us feel. At Yellowpop, our values ââare simple: Be bold, be bright, have fun. We believe everyone should have the chance to brighten their day with a neon sign. And we share the joy, one neon sign at a time. Together with the global art and design community, we use the power of art to make the world brighter.
Eutopia is a European seed investment fund dedicated to mainstream startups with a goal. Eutopia’s investment thesis is motivated by current changes in consumer behavior. We support founders who are rethinking the way we eat, shop, sleep and feel with a âgood for me, good for communities, good for the planetâ approach. The team manages 170 million euros (including â¬ 90M Eutopia II fund) and invested in 26 companies including Oh My Cream !, Hari & co, Hapik, Tediber or Tiptoe. For more information, please visit:www.eutopia.vc