Italy’s Deesup pre-loved home design market raises € 1.4 million to fuel international expansion plans –


As I move into a new home myself, I can witness firsthand the sheer volume of used household furniture available on one of the many ‘classifieds’ platforms. The problem with these services is, quite frankly, there’s a whole bunch of crap to sift through. Add to that the nightmare of transporting, say a bed frame, from one side of London to the other, and a lot of times the price just isn’t worth it when I could just order from a retailer that makes excellent meatballs. too, and have it delivered to my door. The problem with this option is that I am now contributing to the global issue of sustainability.

Startup based in Milan Deesup takes this problem head-on and offers an organized (read: garbage-free) marketplace for home furniture listed by private and professional sellers. Once sold, the startup then takes care of the logistics, bringing this new treasure to your door. In sum, they have just raised 1.4 million euros in a round of series A, now bringing their total funding to around 3.9 million euros.

Deesup has more than 100 partners within its marketplace and, during the year 2021, doubled its turnover compared to the previous year, with an average purchase north of € 900.

The new financing will help Deesup to continue its international expansion plans, as well as consolidate its positions in Italy, Germany, France and the Benelux.

While the company offers a number of shipping options to mainland Europe, the UK presence is lacking. Maybe it could have something to do with the similar offering platform Vinterior which recently raised £ 8million?

Deesup’s new funding was provided by a multitude of investors, including Alicrow Fund, LVenture Group, the Club degli Investitori, Gate, and LifeGate, amongst others.

“Deesup has continued to grow globally over the years, bringing high-end Italian design overseas, where an ever-increasing percentage of the volumes generated by the startup originate,” commented LVenture Group. Luigi Mastromonaco. “Their business model reflects our ESG-oriented vision since it is based on the circular economy, which promotes a second life for design objects. This new cycle and the trend of the growing second-hand market will further accelerate the startup’s international expansion, also thanks to a very competent team.


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