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HOMEDEC, the annual home design and interior trade fair, successfully concluded with 200 industry-leading exhibitors showcasing a wide variety of home solutions.
With the first Homedec taking place in Penang, the second edition at the Kuala Lumpur Convention Center from April 29 to May 2 drew an encouraging number of people to the event.
In addition to positioning itself as a one-stop-shop for home solutions, it has provided a platform for professional event planners as well as home and interior decorating companies for a much needed boost.
Chairman of CIS Network Sdn Bhd exhibition organizer Datuk Vincent Lim said that because the borders were closed due to the Covid-19 pandemic, decorating and interior companies as well as the organizers commercial events had to capitalize on the local market.
“The forecast for this year is encouraging.
“According to a National Property Information Center survey in 2018 and 2019, there are approximately 60,000 residential units under construction and these properties will be turned over to owners this year.
“The survey also estimates that the renovation market project is worth RM 24 billion,†he said at a press conference after the launch of the exhibition.
Spanning five exhibition halls at the Kuala Lumpur Convention Center, the four-day exhibition comprising of 600 booths was held with strict security standard operating procedures (SOPs) in place.
Lim hopes the business events industry will play a larger role in contributing to the country.
“A survey conducted by the Malaysian Association of Convention and Exhibition Organizers and Suppliers (Maceos) found that 1,138 trade events were held in 2019.
“It has attracted 540,000 international business travelers to Malaysia for the purpose of attending meetings, incentives, conventions and exhibitions, contributing RM9.2bil to the country’s economy.
“However, we missed those numbers last year because of the pandemic.
“We hope that once the vaccines are fully deployed, we can contribute more to the tourism market,†he said.
Malaysia Convention and Exhibition Bureau (MyCEB) General Manager Datuk Seri Abdul Khani Daud, who attended the event, said he was happy to see trade events and local brands like Homedec continue to drive the growth of the event. ‘business.
“Together with Maceos, we lobbied for the approval of the SOP for trade events in order to accelerate the recovery of the industry.
“In addition, MyCEB had launched the Meet In Malaysia campaign to promote the national events market at the local level.
“There are many opportunities for business events to grow more locally and we urge the corporate sector to make Malaysia a destination for business events rather than overseas.
“We have also launched a strategic marketing plan for business events for the next 10 years,†he said.
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