The New Home Company: Setting the Smart Home Bar as the Standard


Recognized by Pro Builder Magazine as the 2019 Builder of the Year, The New Home Company (NYSE: NWHM) has earned a reputation as an industry leader in designing homes and living experiences that put people first. home buyers. Ranked # 1 for customer satisfaction by Eliant in the high-volume, multi-division builder categories, this next-generation home builder is deeply focused on delivering the most innovative and consumer-centric homes in the world. market in major metropolitan areas and growth regions of Northern California. , Southern California and Arizona.

The challenge

Driven by a surge in consumer demand for smart home products, in 2017, The New Home Company began to explore how it could improve the experience of its homes through technology. At the time, NWHM was also building more accessible offerings, homes starting at $ 300,000 in high growth areas. Delivering the right smart home experience across a wide range of house prices in multiple regions was a challenge that would require patience and persistence.

“We met the major tech giants, Amazon, Google and Apple, and visited each at their headquarters,” said Megan Eltringham, vice president of marketing at The New Home Company. “All three wanted to start working with new home builders and understood there was a demand. Although they were very impressive, we found ourselves in a dilemma. We weren’t sure if it was up to us to make a decision for our buyers. Some people are Android users, some are Apple users, some want privacy and don’t want a voice assistant in their home.

“A lot of our competition came out and said they were partnering with Amazon or Apple,” Eltringham said. “However, we have chosen to be agnostic. We said it would be up to you (the home buyer), but we were going to look for vendors that could be used by all three platforms.

The solution

NWHM first discovered the new Brilliant Smart Home system, which offers integrations with Amazon Alexa, Google Assistant and Apple HomeKit and Siri, in 2019. “We were impressed with the product, we loved the people and the service customer, and we asked our low voltage partners to do their due diligence for us, ”said Eltringham. After receiving a glowing report from Integrator Partner SST on the capabilities and ease of installation and use of Brilliant, the conversation quickly turned to how NWHM could develop an end-to-end smart home experience that makes sense to its buyers and its business.

Committed to setting a new industry standard for what an integrated smart home offering should be, NWHM has developed its own program called EVO Home Tech, which includes a top-notch smart home control and automation system. supported by a white glove configuration and training service for buyers will be delivered by its integrator partners. The name EVO was born from the role of technology to constantly evolve to meet the needs of each customer.

Technical package for the EVO house

  • Glossy control panel
  • Honeywell T10 smart thermostat
  • Ring Pro Video Doorbell
  • Kwikset Halo smart lock
  • Genie Wi-Fi Garage Opener
  • Whole home Wi-Fi system

EVO White Glove Service

  • Home orientation and configuration of all smart home devices
  • Training on all products included in the EVO Home Tech pack

“You have to have good integrators,” said Eltringham. ” It’s essential. Your sales and design teams are going to present all the technology to prospects, but it’s the integrator who meets each buyer and really tailors the EVO experience to meet their needs. NWHM relies on integrators such as SST (Smart Systems Technologies), Empire Systems and Republic Elite Integration to deliver the right model home and home buyer experience.

The result

EVO packages featuring Brilliant are currently installed in over 20 NWHM neighborhoods and will be the norm in every new home in the future. “With our feasible product, people are really excited to have a complete smart home system included,” Eltringham explained. “In our high-end homes, we’re seeing buyers wanting to expand and evolve into their system: more Wi-Fi access points, more controls, more smart switches.
“EVO is extremely important to our brand and we promote it in all of our outward facing marketing,” said Eltringham. “What I’ve noticed about Brilliant is that they really want to partner with us to help us promote and deliver a great smart home experience. It has been a very good partnership.

Company Information:

E-mail: [email protected]

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