WEST ELM CREATES A METAVERSE EXPERIENCE FOR HOME DESIGN ON ROBLOX
BROOKLYN, NY–(BUSINESS WIRE)–Global design company, West Elm, a member of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest design-driven, sustainable digital home retailer, announces the launch of its own world virtual, West Elm Home Design, on Roblox, a global platform uniting 52 million daily users through shared experiences. The first major home specialty retailer to debut on Roblox, West Elm’s Metaverse debut delivers a top-notch virtual experience with high-fidelity design and unprecedented photorealism that will appeal to West fans and design enthusiasts alike. Elm, new and existing.
The West Elm Home Design experience includes the West Elm Hub and the West Elm Neighborhood. The West Elm Hub includes a furniture store, cafe and merchandise shop. Users can customize their home with over 150 products, replicated to be nearly identical to physical goods. In the West Elm neighborhood, users can acquire state-of-the-art homes and outfit them with West Elm furniture, lighting, garden and decor accessories. Users can also collect and wear West Elm branded avatar accessories such as t-shirts, hats, bags, etc.
“We are excited to expand our business to the metaverse and connect West Elm to the millions of daily Roblox users around the world,” said Laura Alber, President and CEO of Williams-Sonoma, Inc. “The launch West Elm Home Design makes our company the first home specialty retailer on the powerful Roblox platform, and we look forward to welcoming users to the West Elm neighborhood.”
Just like the real thing, West Elm Home Design gives Roblox users the tools and rooms to express their personal style by creating and decorating their environments to live and socialize virtually. With a commitment to modernism, West Elm has created the experience to celebrate this design aesthetic across generations. Within this background are playful twists allowing for amusing interludes. West Elm Home Design features design challenges and mini-games, obstacle courses, selfie-taking features, and hangouts that reward users with organic engagement-enhancing tokens, prizes, and giveaways . Infused with state-of-the-art technology, resolution and speed, users will delight in the rich, multi-dimensional adventure that puts West Elm Home Design at the forefront of what’s new and coming to this global platform.
West Elm will continue to update the space and product offerings to reflect current brand assortments. To check out West Elm Home Design, please visit: www.roblox.com/westelmhomedesign
Born in Brooklyn in 2002, West Elm is a global design firm dedicated to transforming people’s lives and spaces through creativity, style and purpose. We create quirky, modern and affordable home decor, and curate a global selection of local, ethically sourced and Fair Trade Certified™ products available online and in over 100 stores worldwide. We’re part of Williams-Sonoma, Inc. (NYSE:WSM), the world’s largest design-driven, sustainable digital home retailer, and participate in The Key Rewards, a free loyalty program that provides members with exclusive advantages on the entire fleet of the best brands in their category.